Sherry FitzGerald mortgage experience shown on a MacBook Pro
Client Sherry FitzGerald
Role Design Lead, Research + UX + UI
Scope End-to-end

Sherry FitzGerald

End-to-end redesign of the Sherry FitzGerald mortgage experience. Started with a UX audit and user interviews. Finished with a full design system, redesigned site, and clickable prototype. The research laid the path. Everything downstream followed from it.

Sherry FitzGerald menu interface
Sherry FitzGerald phone on blue couch
Sherry FitzGerald calculator laptop
Sherry FitzGerald complete moment
Sherry FitzGerald design system
sherryfitz.ie/mortgages
Sherry FitzGerald mortgage homepage
sherryfitz.ie/mortgages
Sherry FitzGerald mortgage application page

Research

Two reports laid the foundation. Interviews with people actively shopping for a mortgage surfaced where the journey helped, confused, or stalled them. A page-by-page audit of the existing site showed where the structure broke. Together they defined the scope of the redesign.

User Interview Report cover
UX Audit Report cover

Design direction

A visual language built around the moment customers care most about: the home itself. Photography led, type quietly confident, colour used sparingly. Direction below.

Sherry FitzGerald design direction overview
Sherry FitzGerald micro detail 1
Sherry FitzGerald micro detail 2
Sherry FitzGerald micro detail 3
Sherry FitzGerald micro detail 4
Sherry FitzGerald mobile screens
Sherry FitzGerald mockup
Sherry FitzGerald mockup
Sherry FitzGerald mockup