Sherry FitzGerald mortgage experience shown on a MacBook Pro
Client Sherry FitzGerald
Year 2024
Role Research + UX + UI
Scope End-to-end

Sherry FitzGerald

End-to-end redesign of the Sherry FitzGerald mortgage experience. Started with a comprehensive UX audit and five user interviews. Finished with a full design system, redesigned site, and clickable prototype. The research laid the path — everything downstream followed from it.

Sherry FitzGerald menu interface
Sherry FitzGerald phone on blue couch
Sherry FitzGerald calculator laptop
Sherry FitzGerald complete moment
Sherry FitzGerald design system
sherryfitz.ie/mortgages
Sherry FitzGerald mortgage homepage
sherryfitz.ie/mortgages
Sherry FitzGerald mortgage application page
User Interview Report cover
UX Audit Report cover
Sherry FitzGerald design direction overview
Sherry FitzGerald micro detail 1
Sherry FitzGerald micro detail 2
Sherry FitzGerald micro detail 3
Sherry FitzGerald micro detail 4
Sherry FitzGerald mobile screens
Sherry FitzGerald mockup
Sherry FitzGerald mockup
Sherry FitzGerald mockup